Shop island-ready styles at these local favorites.
Marina & Co’s Terra jumper in Fern
Sustainability, ethical sourcing and slow fashion are the threads that make up boutique clothing brand YIREH (shopyireh.com). While designer and owner Emily Jaime seeks to encourage and empower the women who wear her clothes, she also extends the sentiment to those who create them. Though designed locally in Honolulu, YIREH’s clothes are ethically made in Bali in two different women-founded factories that guarantee workers fair pay and benefits. “We curate limited releases in each print, and once they’re sold out, they’re gone for good!” says Jaime.
2.Cobalt & Tawny
Elevate your style with boho-luxe brand Cobalt & Tawny (cobaltandtawny.com). When founders Jody Thomas and Juliana Lomba created the brand, they envisioned fashion that achieved both luxury and a down-to-earth vibe suitable for a variety of tastes and body sizes. “Whether you have beach sand between your toes or city sidewalks under your feet, Cobalt & Tawny will add a touch of paradise to your day,” say the founders. The versatility of Cobalt & Tawny’s clothes makes them perfect as a casual beach cover-up or a statement piece guaranteed to turn heads at a special occasion.
3.Marina & Co
The floral prints featured on many of Marina & Co’s (shopmarinacompany.com) clothes are inspired by the sketches of the brand owner’s late mother, proving this company is all about the spirit of ohana. An important focus of the label is sustainability in various forms. “Our clothes bring women closer to their roots,” says designer Y. Marina Palazzo. “Our all-natural fabrics connect us to the earth. It is a luxury to know that we are doing all we can to bring our lives closer to nature and sustainable living.”