Ela Sathern

Current Role:

Editorial Operations Director, Editor-in-Chief Modern Luxury Hawaii

Education:

MA in Journalism, Roosevelt University

BA in Public Relations, Illinois State University

Expertise:

All things editorial: workflow management, content planning, research, writing and editing

Summary:

When I joined Modern Luxury in 2005, there were only 8 city magazines. I was brought on to create an efficient editorial workflow that blended local and national content contributions and set editorial practices to brand together each publication. Once I developed a unified workflow for local and national content and set deadlines for our team, I created editorial standards with a Modern Luxury style guide and made AP Style rules our practice. Years later came more city magazines, the launch of our ancillary books (Interiors and Weddings), plus multiple custom publications and now Modern Luxury is at a count of 65+ publications. With some tweaks to workflow made by the VPs of Editorial I’ve worked for over the years, I’m proud to say the standard core workflow remains an efficient model to produce the number of books Modern Luxury publishes on a monthly basis. I also worked through the birth of digital at Modern Luxury, as I oversaw a simple team of two (including myself) who posted all our content from print to web (using HTML!). Fast forward to today, where Modern Luxury has grown to have a streamlined digital department leading the way with superb SEO practices. The best part of working at Modern Luxury is meeting all the creative talents. I train new editors on our systems and workflow, oversee the team of managing editors, and gain great insight from each of them. I’ve most admired our national fashion team as they continue to amaze, and I build off their creative energy when I write content for various markets, which have included Boston, Chicago, California, Scottsdale, Texas, and most recently, I serve as the Editor-in-Chief of Hawai‘i. My passion is writing about travel, but I love covering all things creative, whether in the arts, home design or delicious delights. Luckily, here at Modern Luxury, we cover it all! FUN FACT: I’m a mom of two athletic boys: one in hockey and the other in baseball and basketball, so you’ll always find me in the stands cheering…

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