Maia Hawai‘i Founder Dr. Rupal Gohil's Style Philosophy

Bronwyn Barnes and Nuy Cho | April 29, 2019 | People

The integrative medicine practitioner believes that style is more than skin-deep.


How did Hawai‘i inspire you to start your own fashion line?
I started Maia Hawai‘i five years after I moved to Hawai‘i, once I was comfortable with the style and aesthetic here. It’s East-meets-West resortwear, using Hawai‘i-style fabrics like chiffon that are lightweight and sheer, married with an Eastern aesthetic that features heavier embroidery and patterns.

Are you someone who embraces new trends?
I wouldn’t say I have a signature style. I’m very unafraid to try out the latest trend. If it works for me, that’s great. If it doesn’t, that’s fine too. I’m definitely willing to try things out to see if they fit with my sensibilities.

Where are your favorite places to shop?
I have two sisters, and we absolutely love shopping. I’m petite, and sometimes it’s hard to only look in one or two places. That’s why I have a great tailor. I love brands like Herve Leger and Self Portrait.

What’s your beauty routine?
Well, growing up, my mother introduced me to something called kohl. In India, every woman uses it to line her eyes. For the most part, my makeup is natural, but I’ll always play up my eyes with the darkest dark eyeliner.

What’s your style philosophy?
Sometimes women in professions like medicine are a little afraid to go outside the box with their style because they are afraid of being judged. But this is who I am; this is my style, and I’m still as—if not more—capable as everyone around me.


Photography by: Photographed by Adam Jung and Hudson Taylor | Clark, Dar and Gohil shot on location at The Ritz-Carlton Residences, Waikiki Beach by Adam Jung | Supervising stylist: Crystal Pancipanci | hair styling by Hair by Joslyn | makeup by Mia Hawelu