From work to workouts, this bold, new athleisure brand takes the lead.
LEAD Theodora top and leggings, lead-active.com. PRODUCT PHOTO BY JONATHAN FASULO
Activewear is no longer just for the gym. As the demand for high-quality activewear has grown, LEAD (lead-active.com)— created by a team of celebrated executives from the luxury fashion industry— delivers an offering that bridges a fashion-forward look with comfort and durability and takes an individual through a day-to-evening journey. The debut collection, Active Atelier, conceptualized by esteemed Italian fashion designer and style visionary Enrico Agus, brings a unique fusion of activewear and Couture. “At LEAD, we believe that women shouldn’t have to choose between looking sophisticated and feeling their best,” says Patrick R. Gey, founder and CEO. Here, Gey shares what inspired the launch, how women in Hawai‘i can embrace the collection and more.
LEAD founder and CEO Patrick R. Gey. PORTRAIT BY RUSSELL TANOUE
What was the inspiration behind LEAD? LEAD was created as a solution for those unwilling to sacrifice style for functionality, seamlessly blending comfort and style to wear everywhere. LEAD’s inspiration and distinctive designs are focused on empowering women to embrace a healthy and active lifestyle, complementing those who exude confidence and appreciate a collection that accentuates their physique while celebrating their efforts to feel comfortable in their own skin.
Tell us about the debut collection. Masterfully conceived by Artistic Director Enrico Agus, he envisioned providing sophisticated, cutting-edge activewear that accentuates physique precision and fitness form. But Agus didn’t stop there! He pushed the boundaries of activewear to the next level by introducing a magnificent specialty line of Active Atelier. This couture-inspired collection offers women the opportunity to create personalized, high-end activewear. This luxurious experience showcases unparalleled quality and craft smanship, setting it apart from traditional activewear offerings.
LEAD Messalina sports bra. PRODUCT PHOTO BY JONATHAN FASULO
What will women love about Active Atelier? The Active Atelier collection is a bespoke activewear line tailored for women who seek luxury and wish to stand out with a high-end, contemporary look crafted specifically for their unique body shape and style preferences. Women will fall in love with this collection because it masterfully blends comfort and luxury in a way that is perfect for any occasion. These designs are tailored to their specific needs and preferences, giving them truly one-of-a-kind creations. The process delivered the highest quality materials, such as silk, lace, satin, sequins, and embroideries and applications and introduced to a realm where such elements have never before been incorporated.
How can women in Hawai‘i embrace the beautiful collection? The activewear’s vibrant and tropical colors offered by LEAD perfectly complement Hawai‘i’s stunning sunshine, scenery and lifestyle. By embracing this versatile and fashionable activewear collection, women in Hawai‘i can merge fashion and fitness on a typical day, feeling confident and comfortable as they enjoy the island’s life and natural beauty.
What are the top 3 items every Hawaiian woman should own? LEAD’s top 3 essential items for women in Hawai‘i are the Pompeia II sports bra, the Theodora zipped top and the matching Theodora leggings. Each item is available in a variety of colors, allowing customers to choose the shades that best complement them and reflect their personalities.
LEAD atelier jacket. PRODUCT PHOTO BY JONATHAN FASULO
What’s up next for LEAD? We’re excited to announce that we are currently working on a men’s collection, as well as a new women’s collection for the fall/winter 23-24 season. In addition, we have plans to open pop-up stores in key locations throughout the U.S., including Hawai‘i.
LEAD atelier jumpsuit, lead-active.com. PRODUCT PHOTO BY JONATHAN FASULO
“WOMEN WILL FALL IN LOVE WITH THIS COLLECTION BECAUSE IT MASTERFULLY BLENDS COMFORT AND LUXURY IN A WAY THAT IS PERFECT FOR ANY OCCASION.” -PATRICK R. GEY
Photography by:
