By Ela SathernBy Ela Sathern|December 30, 2024|Style & Beauty,
PHOTO BY VINCENT BERCASIO
The Indigenous Soap Company (indigenousoap.com) is revolutionizing the beauty industry with its commitment to natural healing and sustainability. Founded by a passionate student of Hawaiian plant medicine, this Oʻahu-based brand is more than just soap—it’s a celebration of indigenous knowledge and a testament to the power of nature. Owner Love M. Chance is inspired by the profound connection between spirituality and healing, bringing the magic of plant medicine to everyday skincare routines. “We prioritize sourcing locally whenever possible, while other ingredients are organic or wild-harvested—always sustainably sourced,” says Chance. Each bar is a small batch of magic, crafted with care and infused with the essence of Hawaiian healing traditions. With initiatives like the Soap Club, which delivers unique, limited-edition soaps inspired by global healing practices, and charming “soap fortunes” that encourage mindful living, the brand is fostering a community of conscious consumers.