By Amy Rosner By Amy Rosner | August 13, 2021 | Food & Drink
As the world continues to adapt to the pandemic, many people are looking for new travel memberships and elite experiences to indulge in.
Luckily the answer for these individuals is two simple words: The Vines.
After 15 years of turning wine lovers into winemakers in Argentina, The Vines of Mendoza has launched The Vines: a membership-only program designed for wine enthusiasts.
Created in early 2020, The Vines is an exclusive explorer’s club and the first worldwide community dedicated to winemaking.
The idea was to get to know the world by making wine – to have outposts at select vineyards where members could make their own micro-labels by building relationships with the most inventive, celebrated growers and winemakers.
Initiation fees are $100,000 and annual dues are $1,500- $3,000 per quarter. Winemaking costs per barrel range from $7,000 to $37,000 based on site.
Even if you’re a multi-zillionaire and can afford this, memberships for The Vines are by invitation only.
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The club has outposts and partners in seven regions around the world, including Champagne, Mendoza, Montalcino, Napa Valley, Priorat, The Mosel, and Willamette Valley, and they continue to expand to other areas around the globe.
Each of their terroir-focused producer partners represents a distinct approach to craft, drawing from local varietals and traditions to create wines that truly capture the unique spirit of their region.
Members have the opportunity to travel to the world’s most coveted wine regions, learn the art of winemaking with master practitioners, and even create their own unique blends.
Winemaking is what brings members together, but their curiosities and interests are sparked by the culture that surrounds the wines.
Members get to know each region intimately by cooking with world-renowned chefs, learning from world-class musicians and artists, and engaging with local authors and astronomers.
Beyond great company and conversation, the vibrant Vines community makes for next-level collaborations that expand thinking about wine, travel and living life to the fullest. And of course, you get to drink epic wine with your fellow hedgefund-owning friends.
A few of The Vines curated experiences include the Annual Members Homecoming with famed Argentine chef Francis Mallmann; dinner at James Beard award-winning chef Nancy Silverton’s Los Angeles home; a Master Class in label design with legendary artist and brand designer Cey Adams; a private wine tasting with Grammy-winning Norah Jones, followed by her concert; private film screening with Wes Anderson, and their annual gathering, accompanied by 100-point wines, at Franklin Barbeque BBQ in Austin.
Over the course of the next five years, The Vines plans to offer winemaking in 12 different regions, as well as expand beyond winemaking, offering members a series of pop-ups like making Sake in Japan and Mezcal in Mexico.
So, where's my invitation?
Photography by: Sourced from Berk Communications