This Timeless Hawaii Fashion Brand Celebrates 60 Years
By Ela SathernBy Ela Sathern|February 26, 2024|Style & Beauty, Shop, Style, fashion,
As Jam’s World (jamsworld.com) celebrates 60 years in business creating its retro and new-art flower, island and beach prints for apparel and home goods, the iconic brand started the new year with the launch of its spring line. Jam’s World Aloha Aina wideleg long pant. PHOTO COURTESY OF JAM’S WORLD
Continuing its success across generations thanks to its artistic prints, comfortable styles and quality materials that work well in tropical climates for both lounging and evenings out, the new collection offers dresses, shirts, shorts, jumpsuits and kimonos in new prints like Flower Song, Eden, Marseille, Cosmopolitan and Tradewinds. Jam’s World uses original pieces of art as the inspiration for its exclusive prints, which are screen printed onto lightweight, breathable rayon fabric. Releasing new styles every few weeks, customers can continue to find artful and versatile options perfect for getaways, yoga retreats and special occasions.