For Kiana Cabell, coconut oil has been essential since growing up with her father, surf icon Joey Cabell. “I would use coconut oil for almost everything—from cooking to all things beauty,” says the soon-to-be mom, who studied at New York’s Natural Gourmet Institute. “I became a certified organic chef to explore [how] coconut benefited the body and became fixated on its topical uses.” Suddenly, she began to notice bloggers and publications touting the miracle ingredient and knew she was on to something. A move to SoCal later—to attend the University of San Diego—and Kiana’s idea crystallized: “I realized I wanted to create a line of coconut oil-based beauty products.”
By joining forces with Suja Juice co-founder James Brennan and beauty industry vets Bryce and Gigi Goldman, Kiana made her aha moment come to fruition: Kopari Beauty hit the market in October 2015. “We launched with our Coconut Multitasking line and [people] went nuts for the Kopari Coconut melt, a do-it-all moisturizing formula,” Kiana recalls. So nuts, in fact, that the brand arrived in Sephora stores nationwide in February 2017. Add to that feat notable celebrity investors—Ashton Kutcher, Mila Kunis, Hilary Duff, Shay Mitchell, Karlie Kloss and Jared Leto—and it’s no surprise the team experienced a cool 100 percent in growth over a year. “Expanding our partners with some of Hollywood’s most respected [names] is a strong indicator of Kopari’s success,” says Kiana. Isle trend watchers have taken notice, and local stockists now include SoHa Living, Rebecca Beach and Four Seasons properties.
Next up: the release of additional coconut-based product categories and a much-needed trip back to O‘ahu. “We are renting a house near where I grew up in Diamond Head for the month of December! Since I am currently pregnant, it will be lovely to relax in Hawai‘i with my newborn over Christmas,” she shares. “I can’t wait to go to my dad’s restaurant, Chart House Waikiki, and my favorite sushi restaurant, Sushi Sasabune.” While she calls La Jolla, Calif., home these days, Kiana says she plans to set down roots in Hawai‘i again in about five years. “From sailing to surfing to paddling, the ocean is part of who I am,” she adds. “Growing up with a father who is a professional surfer and the ultimate waterman—the love [I have for Hawai‘i] runs deep in my veins.”
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