Starting on October 29, you can catch the collaboration in the storefront of your local Louis Vuitton. The lego bricks create colorful and extravagant scenes celebrating art and imagination. The childhood hobby of building legos has blossomed into incredible artistry displayed in the windows.
To commemorate the 90th anniversary of the Lego Group, the collaboration will span Louis stores across the globe.
Many of the brand's recognizable trunks are covered in vibrant lego tiles with realistic handles. In Paris, there are trunks and Lego bricks stacked to resemble the Eiffel Tower.
Through this collaboration, Louis Vuitton hopes to highlight the power of handmade creation. Like the magnificent displays created by Lego masters, Louis Vuitton apparel and accessories are also handmade by its master creators.
When the holidays are over and it’s time to take down the display, the bricks will be donated and repurposed through local partnerships so that kids are inspired to create and imagine all year round.
Epic storefronts and window displays are nothing new to Louis Vuitton. In 2021, Louis Vuitton’s Fifth Avenue location unveiled a 12-story Christmas tree illusion on its corner, complete with the Louis Vuitton logo and ornaments to top it all off.
In 2020, the brand had a colorful design that stretched up the corner of its Midtown, New York City location. The design had the iconic Louis Vuitton logo and featured a bright and colorful window display. In other words, the brand doesn’t take the holidays lightly.
The displays will be on from October 29 through January 1, 2023, so now is your chance to take a peek at this work of art.