Panerai unveiled its latest boutique in Honolulu’s Ala Moana Center, immersing guests in the essence of the Italian luxury watchmaker.
PHOTO COURTESY OF PANERAI
Drawing inspiration from the brand’s core values, the space blends elegant materials like marble, wood veneer, and metal with nods to Panerai’s maritime heritage and Italian design roots. The boutique layout guides visitors through the Panerai story and its different collections, with dedicated areas showcasing fine timepieces and interactive screens. Design elements like the glowing luminescent clock and marine-inspired decor highlight the brand’s affinity for the sea and diving world. The inviting lounge area evokes conversation, complete with Italian furniture pieces and design books to peruse. By thoughtfully curating every aesthetic and experiential detail, Panerai has crafted a space that serves as more than just a retail outpost—it’s an embodiment of the brand’s elevated Italian experience. panerai.com
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