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Reyn Spooner

BY Margo Steines | January 10, 2018 | Feature Features

Prints, Please
Volcano Park classic-fit shirt, $108, and Downtown chinos, $105, both at Reyn Spooner

Ever wonder where Aloha Friday came from? With Hawaiiana trending globally this year, the aloha shirt has gone mainland, but many newer aficionados don’t know the storied history of the garment. In 1962, Reyn Spooner founder Reynolds McCullough and the Hawaiian Fashion Guild started a campaign to promote aloha shirts as businesswear, seeking to bolster the local garment industry and to get some relief from the discomfort of a jacket and tie. They gave two aloha shirts to each member of the Hawai‘i House and Senate and lobbied for the institution of Aloha Friday, which took hold and quickly morphed into casual Friday on the mainland. A classic aloha shirt is now considered business-appropriate everywhere in the islands, and Reyn Spooner is still top pick for festive patterns cut with a modern silhouette. Each holiday season, we wait eagerly for the limited run of the Reyn Spooner Hawaiian Christmas shirt to be released, which collectors like to wear year-round. Aloha, indeed! Ala Moana Center, Mall Level 2, Diamond Head Wing, O‘ahu, 949.5929; Kahala Mall, 4211 Wai‘alae Ave., Kahala, O‘ahu, 737.8313; Ka Makana Ali‘i, 91 Kapolei Parkway, Kapolei, O‘ahu, 550.3910; 120 Ka‘iulani Ave., Waikiki, O‘ahu, 923.7396

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