By IJfke RidgleyBy IJfke Ridgley|January 13, 2025|Style & Beauty,
Gold-dipped cowry shells. Clusters of pearls. Dramatic seashell pendants. These are some of the treasures thought up by Sophia Campanelli, the Maui-based creative behind the popular Sophia C (sophiacjewelry.com) jewelry line.
PHOTO BY AUBREY NDIWENI
In a sea of bauble brands from Hawai‘i that lean either pretty and delicate or earthy and hippy, Sophia C stands out with her bold, unique designs. Chunky crystals and oversize puka shells are married with gold chains and sea-inspired bedazzled charms in creations you can wear from the beach to happy hour. Campanelli’s Hawai‘i home influences her vision, as does her love of fashion and her glamorous mother. “A lot of my inspiration comes from Maui’s beautiful beaches,” she explains. “I love designing runway-looking jewelry that also looks like you just spent the entire day on the beach.” Campanelli started the line in 2017, making jewelry for herself that would stand out while also looking effortless. Her designs soon caught the eyes of influencers, publications, and chic island girls the world over and gave her the confidence to start her own business. “I want my customers to feel glamorous and beautiful when they wear my designs,” she says. “I want it to be more than just jewelry. I want it to be an experience.”