For the Fashionable: No Ka ‘Oi

BY Jasmine Lombardi | December 11, 2017 | Feature Features

Fashion meets functionalism with luxe Italian brand, No Ka ‘Oi.
Noho top, $309, Pea pant, $993, Kakai scarf, $194, all at shopnokaoi.‌com.

Inspired by Hawai‘i’s vitality, Italian luxury brand No Ka ‘Oi brings high-fashion activewear to island enthusiasts everywhere. Though the brand is rooted in the spirit of yoga, these garments take the athletically inclined above and beyond. For fall/winter 2017, founder and art director Simona Finelli paired unexpected colors, textures and patterns together. Think black leggings and tops featuring bold colorblocking of bright yellow and fiery red and orange; and sports bras and jackets that combine heavy and lightweight fabrics, and mix shiny and matte details. Helmed by a parent company with a history in handmade tailoring and embroidery for the haute couture industry, No Ka ‘Oi lets you have the best of fashion and function.

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